Belmont.Today Instagram Account
Responsible for the creation and posting of graphics and content for the @Belmont.Today Instagram account.
Leads a collaborative team of creatives in ideation, execution and content creation. In charge of communication and content planning for the account.
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Planned, designed, and posted over 150 graphics to the instagram account. Post range from informational graphics to engaging meme style content that students can relate to.
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Weekly account views ranged from about 80k to 1.1 million per week. On average, each post gained 15-20k views.
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Created a content calendar for each week detailing posts, collaborations, stories and trends to optimize engagement.
Social Posts
I create weekly “What’s Happening at Belmont” posts that let students know what events are happening on campus. Each post is a carousel that carries the same design elements throughout.
Social Event Graphics
The goal of the account is to engage students with what is happening at Belmont. The graphics created aim to spread helpful information to improve students time at the university.
